E-tourism Supply Chain Evaluation Based on Ahp and Fce Method
نویسندگان
چکیده
Since 21st century, developing E-commerce has overthrown the traditional tour operation. Tourism supply chain is an alliance established on confidence between each tour operator. And it also changes the traditional business mode. In this paper, the authors make the E-commerce as the breakthrough point, and analyze the traditional tourism supply chain mode, and then propose an evaluation index system of etourism supply chain. This research is based on AHP and Fuzzy Comprehensive Evaluation (abbr. FCE). The authors believe that the application of this mode may greatly enhance the coordination capacity and flexibility of tourism supply chain, and can also raise the tourists’ satisfaction and meet visitors’ personalized demand. Evaluation model of e-tourism supply chain has been applied to scenic spots in Jiangxi.
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